For Growth Businesses in the South West

Tuesday 8th July 2014: 15.00 – 17.30
Ashfords Solicitors, Blackbrook Park Avenue, Taunton, TA1 2PX

In association with:

Ashfords logo


Based on the Pecha Kucha and TED concepts of keeping presentations concise, fast paced and generating curiosity, SouthWestfd, in association with ICAEW, The Mill Consultancy and Ashfords, have brought together some of the region’s most professional public speakers for an afternoon of 15 minute wonders.  Each speaker will present for 15 minutes on a key business topic, giving you a valuable insight into how to improve your business.


15.00 Registration and networking

15.30 Access to finance – the new alternatives to banks: Jerry Davison, The Mill Consultancy & SouthWestfd

15.45 Content marketing: the best way to get on the path of your prospective customers: Stephen Bateman, Concentric Dots Ltd.Content marketing, inbound marketing, search marketing and social media marketing are today’s buzzwords, but what do they mean for your business, and why should you care?  Increasingly it is customers who advertise their need for products and services (via search) and who decide which businesses they wish to buy from. Yet most businesses fail to attract new customers online.  Stephen Bateman will examine the case for using content to market your business, and present a tried, tested and trusted 6 step planning framework to help you create and distribute lead-generative content to build a solid web presence online.

16.00 The importance of good foundations: Peter Fox, Ashfords Solicitors

16.15 Break

16.30 Flexible/remote working and the benefits to you and your company: Vince McConville

The rollout of Superfast Broadband across the country is heralding many technological benefits for businesses. It is also acting as a catalyst for businesses to look at how they operate.  Having a remote / flexible workforce has many benefits including more productive, happier staff.  The key to success is in part due to technology but more importantly how to effectively manage the change.  Vince will present various options businesses to help.

16.45 Engaging new customers with video marketing: Alex Wren, Managing Director, Bitpod
Video is undeniably the next best thing to actually being there, its also an easy to watch and device friendly format. A well planned video strategy is a powerful marketing tool that can drive new customers to your website and initiate valuable enquiries. Google, YouTube and social media all love video – in this 15 minute session Alex will share some ideas on how your business can engage new customers using video marketing techniques.

17.00 Q&A and networking

There will be a speaker panel Q&A session and the chance to network with representatives from all of the presenting organisations.

Aimed at: MDs, Owners and Senior Management – organisations up to £10m turnover.

Speakers, presentation topics and times may be subject to change.


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Jerry Davison – Managing Director, SouthWestfd & The Mill Consultancy

Jerry has extensive experience of strategic business improvement and fast growth management and has raised finance across the board, from business angels and banks to VCs and a flotation on Nasdaq. He has broad commercial, operational and IT experience in both MD and FD roles and has worked in the USA and Africa as well as the UK.

Jerry often presents seminars and talks to SMEs on various topics including Access to Finance, and sits on business competition panels such as Born Global.

Peter Fox
Peter Fox, Partner, Ashfords
Peter trained with City firm Nicholson Graham & Jones and was founding partner of Taunton based Fox and Company before he joined Ashfords in 2001. He is a Partner in our Corporate and Commercial Team. He also spent three and a half years working in house as a main board director and general counsel of global automotive consultancy Mitac Limited.

alex wren


Alex Wren, Director, Bitpod

Alex is a video specialist for Exeter based Bitpod Ltd. With over 20 years’ experience in digital marketing he advises Bitpod’s clients on marketing strategy for their on-location, in-studio and animated video projects.  Alex’s career has involved working for the South West’s first ISP, a video conferencing development company and two web/digital marketing agencies. His work at Bitpod focuses on how to help businesses get the most from online video as web content, and to drive traffic from social media, YouTube and Google.

Stephen Bateman

Stephen Bateman, Concentric Dots Ltd.

Stephen is an experienced, certified marketer (DipM) working with leading organisations (Moore Stephens, Lloyds TSB, Dartington Crystal) that want to develop better quality online content and experiences for their customers, and providing guidance on content strategies that drive customer preference, advocacy, and loyalty. His agency, Concentric Dots Ltd, specialises in content mapping, search personas, customer buying cycles, keyword research and influencer marketing, and manages the processes and tools for the production and distribution of content, whilst applying tools and metrics to measure the bottom line impact of content on business growth. When not consulting, Stephen makes regular contributions to the advancement of content marketing as a speaker, author and trainer, and is The Content Marketing Strategy Expert for SmartInsights.com. One of Stephen’s businesses, grown entirely via content and inbound marketing, has over 80,000 paying customers worldwide!

Vince McConville

Vince McConville – Consiliosa
Vince is a Business Advisor specialising in Technology and the Web. Has worked as a specialist IT advisor for Business Link helping businesses across the South West understand how the effective use of Technology can help businesses thrive & grow.

Future Events:  Please register your interest in this or one of our future events by emailing ellen.jenkins@southwestfd.co.uk.  We will then email you with details as soon as the events are confirmed.