15 MINUTE WONDERS
For Growth Businesses in the South West
Tuesday 8th July 2014: 15.00 – 17.30
Ashfords Solicitors, Blackbrook Park Avenue, Taunton, TA1 2PX
In association with:
Based on the Pecha Kucha and TED concepts of keeping presentations concise, fast paced and generating curiosity, SouthWestfd, in association with ICAEW, The Mill Consultancy and Ashfords, have brought together some of the region’s most professional public speakers for an afternoon of 15 minute wonders. Each speaker will present for 15 minutes on a key business topic, giving you a valuable insight into how to improve your business.
15.00 Registration and networking
15.30 Access to finance – the new alternatives to banks: Jerry Davison, The Mill Consultancy & SouthWestfd
15.45 Content marketing: the best way to get on the path of your prospective customers: Stephen Bateman, Concentric Dots Ltd.Content marketing, inbound marketing, search marketing and social media marketing are today’s buzzwords, but what do they mean for your business, and why should you care? Increasingly it is customers who advertise their need for products and services (via search) and who decide which businesses they wish to buy from. Yet most businesses fail to attract new customers online. Stephen Bateman will examine the case for using content to market your business, and present a tried, tested and trusted 6 step planning framework to help you create and distribute lead-generative content to build a solid web presence online.
16.00 The importance of good foundations: Peter Fox, Ashfords Solicitors
16.30 Flexible/remote working and the benefits to you and your company: Vince McConville
17.00 Q&A and networking
There will be a speaker panel Q&A session and the chance to network with representatives from all of the presenting organisations.
Aimed at: MDs, Owners and Senior Management – organisations up to £10m turnover.
Speakers, presentation topics and times may be subject to change.
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MORE ABOUT THE SPEAKERS
Jerry Davison – Managing Director, SouthWestfd & The Mill Consultancy
Jerry has extensive experience of strategic business improvement and fast growth management and has raised finance across the board, from business angels and banks to VCs and a flotation on Nasdaq. He has broad commercial, operational and IT experience in both MD and FD roles and has worked in the USA and Africa as well as the UK.
Jerry often presents seminars and talks to SMEs on various topics including Access to Finance, and sits on business competition panels such as Born Global.
Alex Wren, Director, Bitpod
Alex is a video specialist for Exeter based Bitpod Ltd. With over 20 years’ experience in digital marketing he advises Bitpod’s clients on marketing strategy for their on-location, in-studio and animated video projects. Alex’s career has involved working for the South West’s first ISP, a video conferencing development company and two web/digital marketing agencies. His work at Bitpod focuses on how to help businesses get the most from online video as web content, and to drive traffic from social media, YouTube and Google.
Stephen Bateman, Concentric Dots Ltd.
Stephen is an experienced, certified marketer (DipM) working with leading organisations (Moore Stephens, Lloyds TSB, Dartington Crystal) that want to develop better quality online content and experiences for their customers, and providing guidance on content strategies that drive customer preference, advocacy, and loyalty. His agency, Concentric Dots Ltd, specialises in content mapping, search personas, customer buying cycles, keyword research and influencer marketing, and manages the processes and tools for the production and distribution of content, whilst applying tools and metrics to measure the bottom line impact of content on business growth. When not consulting, Stephen makes regular contributions to the advancement of content marketing as a speaker, author and trainer, and is The Content Marketing Strategy Expert for SmartInsights.com. One of Stephen’s businesses, grown entirely via content and inbound marketing, has over 80,000 paying customers worldwide!